Built for the Future: How Circularity Helps Companies Survive and Thrive
C2CPII and Rheaply teamed up to spotlight real circularity wins from brands operating across the U.S.—and how those wins become repeatable with better data and collaboration. Through our partnership, manufacturers with Cradle to Cradle Certified® products can plug into Rheaply’s platform to keep materials in use, faster. As C2C Certified® transitions to a fully digital program, product impact data flowing into Rheaply helps build the data backbone needed to scale circularity at speed.
By watching the webinar, you’ll learn how:
- Manufacturers are moving from one-and-done sales to lifecycle relationships. The real competitive edge is owning the product’s full life—not just the first sale. That shift creates stickier customer relationships and durable value streams across reuse, refurbishment, and take-back.
- Closed-loop commercial seating can becomes the new normal as old chairs are collected, dismantled, and reprocessed into feedstock that goes right back into production.
- Designs for endless aluminum cycles within building systems can perform for decades through separation, and recycling streams at end-of-life
- Reframing “waste” as a product—and tracking it with platform data—unlocks higher-value, faster-moving circular channels.
Meet the panelists
by Tom Fecarotta 
by Jenn Kloc 