Rheaply acquires Materials Marketplace to scale reuse across North America

New at Rheaply: Estimated embodied carbon avoided reporting

Carbon dioxide emissions from raw material sourcing, supplier processing, and manufacturing – often referred to as embodied carbon – are difficult to estimate and understand. Taking action to reduce your carbon footprint starts with avoiding embodied carbon through reuse. To visualize your reuse impact, we partnered with WAP Sustainability for this new report!

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What is embodied carbon?

As defined by WAP Sustainability (WAP), embodied carbon refers to the greenhouse gas emissions associated with raw material sourcing, supplier processing, and manufacturing of items. A simple act of reuse via the Rheaply platform reduces the likelihood for unnecessary purchases, thus avoiding the attributed embodied carbon of a new item. Rheaply users will gain unprecedented insight into the environmental impact of resource exchange efforts within their organizations.

Contextualize carbon impact through reuse

Going forward, exchanged resources on Rheaply for listings that contain weight and standard category data will be included in a report about an organization’s estimated embodied carbon avoidance. This empowers key individuals at organizations to talk about the impact of exchanging resources as an environmental benefit.

“Because organizations tend to have more physical assets, they are uniquely positioned to make a great impact by embracing material reuse and incorporating it into their overall carbon emissions targets,” said Dr. Garry Cooper, Jr., CEO and co-founder of Rheaply. “Not only will organizations who take this step be able to take charge of understanding their emissions, but they will also help normalize reuse on a broader scale, serving as an example of how we can all reuse to help our planet.”

Beta release

You can play a direct role in helping Rheaply refine this exciting new feature. 

We worked with WAP Sustainability as our data partner to obtain embodied carbon emission data. Using WAP’s data, we allocated embodied carbon emission factors to standard Rheaply categories leveraging WAP Sustainability’s deep expertise as life cycle assessment practitioners.

“Helping organizations understand the carbon impact of their decisions is paramount to what WAP Sustainability does every day. We are thrilled to have partnered with Rheaply to bring LCA-based embodied carbon data to the platform”, said William Paddock, Managing Director of WAP Sustainability. “We are excited about the positive impacts that can come with understanding embodied carbon impacts in re-used vs. new materials and applaud Rheaply for their leadership in this space.”

By utilizing the embodied carbon reports on your Rheaply instance and providing feedback to our product team, you will have an important say in the ongoing iterations of this report. Your insights can directly inform how we improve this report to meet your needs and the needs of other Rheaply users.

Connect with our sales team today to build the future of embodied carbon reporting.

Tyler Skelton

Co-Founder, Chief Product Officer

Tyler Skelton is a very accomplished front-web designer with over 10 years of formal experience in environments such as: HTML, CSS, JavaScript, and multiple other design suites. Before Rheaply, Tyler was a Senior User Experience and User Interface Designer at Guaranteed Rate where he led all front-end architecture product development. Prior to joining Guaranteed Rate, he held similar positions in both established and startup web development firms, including Analyte Health, Palantir, The Nines, and Alloy Education. He holds a Bachelor of Arts in Telecommunications, Design and Production from Indiana University.