Circular Materials Economy: From Trillion-Dollar Waste to Business Value

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August 11, 2025

In this episode of the Supply Chain Revolution’s “10 Big Ideas” series, host Sheri Hinish (“The Supply Chain Queen”) and Dr. Garry Cooper, neuroscientist-turned-circular economy pioneer, dive into how businesses can move beyond recycling to create true circular materials economies.

Drawing from a decade of building one of the nation’s largest reuse networks, Garry shares:

  • Why there’s a trillion-dollar economy of unused materials beneath our feet.
  • How businesses can generate immediate ROI from assets they already own.
  • The infrastructure gaps preventing circular adoption — and how technology bridges them.
  • Why reuse and repair should come before recycling in the circular hierarchy.
  • How designing for multiple lifecycles can strengthen supply chain resilience.

 

Supply Chain Revolution: 10 Big Ideas to Transform Supply Chains for a Regenerative Future

In Episode 2 of the Supply Chain Revolution’s 10 Big Ideas to Transform Supply Chains for a Regenerative Future series, host Sheri Hinish — widely known as The Supply Chain Queen — leads a compelling conversation on how to turn the trillion-dollar waste problem into a thriving circular materials economy.

Sheri is an award-winning supply chain thought leader, sustainability advocate, and changemaker, recognized for her ability to bridge the worlds of business innovation and social impact. With her signature blend of optimism and rigor, she guides listeners through the key insights of the episode — from designing products for multiple lifecycles to building infrastructure that makes reuse and repair as easy as procurement.

In this discussion with our founder Garry, Sheri draws out the practical strategies, real-world examples, and mindset shifts needed for companies to unlock hidden value, reduce waste, and strengthen supply chain resilience. Whether you’re a sustainability leader, procurement professional, or supply chain innovator, Sheri delivers a clear roadmap for building regenerative, future-proof business ecosystems.

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