Rheaply × Planet FWD Partnership: Unlocking Carbon Transparency in Reuse

At Rheaply, our mission has always been to make every workplace resource find its next, best use. To operationalize this, we must make reuse the easiest and most impactful but also measurable choice for organizations everywhere. Today, we’re announcing a new partnership with Planet FWD that lets customers bring deeper carbon insights directly into their reuse workflows

Through this partnership, Rheaply customers can integrate Planet FWD’s AI-powered life cycle assessment (LCA) into inventory and reuse processes, unlocking robust carbon transparency alongside Rheaply’s core asset management and reuse features.

How it works

The integration maps products to their components and materials, then cross-references them against a large LCA dataset to estimate impacts. Environmental Product Declarations (EPDs) exist, the system can validate existing data or establish credible category-level baselines.

The real breakthrough comes in categories traditional LCAs tend to overlook—think a breakroom Vitamix blender or everyday office assets unlikely to ever carry an EPD. In these cases, the tool provides context-aware, model-based estimates that capture the real-world impact of reuse decisions.

This blend of detail and scalability enables teams to quantify avoided emissions across asset categories that were previously invisible in carbon reporting—a critical step toward proving the climate value of reuse.

Why this matters

Carbon accounting has too often lived downstream of supply-chain decisions—handled in separate systems, with delays, and only partial coverage. Our integration flips that model. With Planet FWD, carbon transparency happens at the point-of-decision—fast, low-friction, and at scale.

Rheaply users can now see the climate impact of reuse activities, spot opportunities to cut emissions across their supply chains, and build audit-ready reporting without extra effort. In short: the business case for reuse just got stronger.

A new era for circular operations

With Rheaply, organizations already gain visibility into surplus assets, avoid unnecessary purchases, and keep valuable materials in use. By working with Planet FWD, those same decisions now come with a transparent, credible carbon story, bringing us closer to a world where circularity is not only good for the planet, but measurable and reportable.

We couldn’t be more excited to bring this capability to our customers—and to continue advancing the practice of reuse as one of the most effective climate and business-forward actions of our time.

Learn more at PlanetHAUS during Climate Week NYC

Join us at PlanetHAUS—presented by Planet FWD and Official Community Host: Commons—on Wednesday, September 24, 2025 at Maxwell Social (Washington & Watts), New York City.

Rheaply CEO Garry Cooper will discuss AI-powered carbon transparency at PlanetHAUS during Climate Week NYC, alongside leaders like
Dr. Ayana Elizabeth Johnson, Sam Kass, Lindsay Dahl, Sir David Adjaye, Dorothy Shaver, Camilla Marcus, Spike Mendelsohn, and Julia Collins.

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