Strength in collaboration: How coalitions drive circular innovation

In a world facing continuous, complex environmental and social uncertainty, the importance of collective action has never been clearer.

The challenges associated with the circular economy, such as redesigning supply chains, shifting consumer behaviors, and rethinking business models, are not ones that any single organization or individual can tackle alone. 

This is where community building becomes transformative. We are Laura Novich and Cynthia Power, and we formed Untangling Circularity as a way to foster networks that encourage knowledge sharing, partnerships, and mutual support, creating a safe ecosystem where ideas can flourish. Circularity does not work in silos. We witnessed that first hand throughout our combined 30+ years in sustainability and circularity—especially once we both began working as independent consultants. 

Laura Novich, Untangling Circularity
Cynthia Power, Untangling Circularity

Laura Novich
Untangling Circularity

Cynthia Power
Untangling Circularity

We created the Untangling Circularity Podcast to explore the questions we were grappling with in the circular economy. It also became a way to bring others into our conversations with experts. 

We quickly grew a niche following of professionals across the circular supply chain, receiving insightful feedback and sparking conversations about the content we were producing. At the same time, our networks shared that it was difficult to connect with others in the same field and engage in deeper networking—beyond just socializing at casual meetups and conferences. So what if we created our own space, a community of like-minded individuals eager to learn and share with each other across the circular supply chain?

Circular Coalitions

In the spring of 2024, we launched our first circular cohort—a 10-week membership coalition that brought together over 40 organizations, including service providers, brands, academics, researchers, nonprofits, and community groups. This initiative ran alongside our podcast season, which explored the circular journey of clothing. We were eager to dive into this topic, recognizing its vast potential for discussion and innovation. By leveraging our extensive network, growing LinkedIn community, and circular-curious folks, we successfully brought together 40+ organizations.

Our coalitions provide a space for dialogue, innovation, and collective problem-solving, connecting individuals and organizations to untangle the complexities of transitioning to sustainable systems. By uniting people from diverse backgrounds—nonprofits, for-profits, researchers, government, and community groups—the coalition empowers members to leverage their unique strengths while working toward shared goals. These connections not only accelerate progress but also create a sense of belonging and shared purpose, which are crucial for long-term commitment to systemic change.

Untangling Circularity cohort categories for the fall and winter of 2024.

Our first cohort was a success, with over 65% of participants committing to a future cohort. In response to the positive feedback, we launched a second coalition in the fall of 2024—this time focusing on practical circularity and implementing circular business models through small, actionable steps. Over eight weeks, 50+ organizations participated, including over 40% of the first cohort returning for the second. This group featured a similar mix of brands, independent consultants, academics, service providers, solutions providers, designers, and community organizations, reinforcing the strength and diversity of our coalition model.

As we continued to build Untangling Circularity, we confirmed four coalition cohorts for 2025.

3 tips for cultivating conversations in your network

TIP #1

Share Knowledge Freely—A Rising Tide Lifts All Boats

Transparency accelerates progress. In our coalitions, open dialogue has sparked real-world insights—like how one member tracks the time needed to disassemble used clothing.

TIP #2

Create Spaces for Candid, Cross-Industry Dialogue

Break down silos by engaging with a diverse range of stakeholders. Our coalitions have shown that structured discussions—beyond casual networking—lead to deeper problem-solving. These connections build trust, making it easier for members to identify potential hires, project collaborators, and service providers aligned with their values and goals.

TIP #3

Build Relationships, Not Just Connections

Networking isn’t just about one-time exchanges—it’s about sustained engagement. One of the most exciting outcomes has been the development of business partnerships. In both cohorts, individuals with complementary services have found each other and forged strong working relationships, all rooted in the trust built within the coalition.

Evolving together

As we conclude our third coalition cohort, we are continuously refining our approach to create the most meaningful experience possible. After each session, we reflect on what worked, identify opportunities for improvement, and evolve to better serve our community. We’ve seen that collaborative learning resonates most with those developing circular programs, expanding their network, or deepening their knowledge in the field. We are continually inspired by the many individuals eager to learn, grow, and share in an open, inclusive, and supportive space.

Take the next step!
We are exploring convening the furniture industry for the next coalition. Want to be informed? Let us know!

About the authors

Laura Novich

Partner, Hyloh & Co-Founder, Untangling Circularity

Laura is a systems-thinking, research designer with over 15 years experience in materials reuse. Laura uses research methodologies in order to understand, quantify, and measure the impact of consumerism. Trained in environmental science with a masters in sustainable interior design, Laura worked as a materials researcher at Material ConneXion and a project manager at the NYC Center for Materials Reuse prior to joining Hyloh and co-founding Untangling Circularity.

Cynthia Power

Founder, Molte Volte & Co-Founder, Untangling Circularity

Cynthia is a circular-programs expert with 15 years of experience and the owner of Molte Volte and co-founder of Untangling Circularity. She previously managed EILEEN FISHER Renew for many years before working at the tech-resale startup, Recurate. She now works independently, helping brands and circular service providers to understand and navigate the fashion circular landscape, including building and scaling resale and reuse programs.

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